Anova (formerly Landscape Brands) is a St Louis-based company that designs and manufactures site furnishings for corporate, urban, and park environments. In 2012, the company embarked on major strategic changes. They had long been known for quality and customer service, but wanted to become the industry leader in design. Their product design had steadily evolved in recent years, and their brand communications needed to reflect that.

Anova approached Metagramme with a need for a tool that would engage and inspire landscape architects, engineers, and contractors. We proposed an industry-first iPad app that features highlights from their product collection. Users can interact with a range of color options for each product collection; compare benches, tables, and receptacles side by side; and create landscape sketches to envision a variety of design directions in three distinct settings.

While creating the app, we helped Anova reorganize their product offering into simpler, intuitive groupings. We crafted the copy throughout the app for a sophisticated yet approachable vibe. And we set the stage for their rebranding efforts (led by a different firm in the summer of 2012) through a system of typography, color, and texture that reflects their aspirations for constant innovation.

Initial feedback on the app has been very positive, and sales staff are finding it supremely useful in the field. Visit iTunes to download the Anova app (it's free!).

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